The ad that does not say much

Greetings!  I’m Christian Robicheau, assistant editor of writing services at
Today, I am delighted to present an editorial by our president Donna J. Jodhan and today Donna is voicing her concern about a TV ad that the Canadian Government has put out.  One that does not offer any audio description to blind Canadians; and one that is being presented to all Canadians.
Here now is Donna’s commentary.
Have a great weekend.
 The ad that does not say much
I vividly remember writing about the same topic at this time last year and I had hoped that someone in the Canadian government responsible for putting out this ad would somehow have paid attention; but alas!  no one has and we find ourselves with having to depend on sighted assistance to figure out what this ad is all about. 
The ad in question seems to be advertising Canadian savings bonds.  For those of us without adequate vision to see the ad, we hear coins falling and geese squawking and there are just two audio sentences; “Canada savings bonds.”  This would automatically lead a blind person to infer that this ad does indeed have something to do with Canada savings bonds but there is absolutely nothing else for us to identify with.
This to me is an insult, and a slap in the face by our Canadian Government to those of us who are unable to read what’s on a TV screen.  For after all, why would blind persons not be interested in or eligible to participate in the purchase of Canada savings bonds?  Should I venture to ask the following question: Has the government structured their ad in this way because they have either failed to take the needs of blind Canadians into account, or maybe they simply believe that blind persons are unable to participate in the purchase of Canada savings bonds?  Or with tongue in cheek, should I be left to think that maybe and just maybe, this government would find it too costly to inject some audio description into this ad? 
Whatever the reason for this error, I hope that someone in our government is listening and that next year we will see a correction to this.

I’m Donna J. Jodhan wishing you a terrific day and weekend.
To reach me, please send an email to and I would be delighted to send you an electronic copy of our latest newsletter.
Here is a complete list of where you can view Donna’s blogs and editorials.
Donna Jodhan!  Advocating accessibility for all 
a weekly feature on important answers to consumers concerns
Weekly blogs for language professionals and accessibility consultants
A monthly editorial on issues on diversity
a monthly editorial on business issues and concerns 
weekly editorials on accessibility issues in Canada
Editorials:  An International perspective on issues of accessibility and disability (under the editorials section, an international perspective)
A general perspective on issues of access and accessibility 

About Donna Jodhan

Donna Jodhan is an award winning blind author, advocate, sight loss coach, blogger, podcast commentator, and accessibility specialist.
This entry was posted in Uncategorized. Bookmark the permalink.