I’m Scott Savoy and well, it’s almost time to say so long to June! Time is
simply flying by and July is waiting in the wings!
Today, I am delighted to share our president’s weekly editorial with you and
for this week Donna J. Jodhan zooms in on a chronic problem! When
commercials fail to announce the number to be called that is on the screen.
Here’s wishing you a great weekend.
And a happy Canada Day to our Canadian friends for next Thursday July 01!
Call the number on your screen
By Donna J. Jodhan
Sometimes it is easy to understand why creators of commercials and
announcers during newscasts may not remember to announce the phone numbers
that they wish you to call when necessary. They either forget or simply do
not understand that there are those of us who are unable to read these
numbers because of being print disabled.
Okay; but when these commercials are being aired on behalf of those agencies
for persons who are blind, vision impaired, and deaf/blind, this is not
I humbly submit that in these cases, it is not just an embarrassment, it is
also insulting, disrespectful, and borders on humiliation. Here are these
agencies going out there and asking for the public to donate to their worthy
cause but alas! Almost all of their clients are unable to read the number
and there is no audio equivalent. Dare I ask if this a very subtle message
to their clients not to donate then?
Then there are certain government departments that air commercials asking
viewers to call in order to obtain more info but alas! There is no
accommodation made for those who are unable to read the phone number on the
screen. Dare I ask if these departments simply do not care about whether or
not persons who are print disabled are unable to read the phone number?
I really hope that this problem is addressed much sooner than later because
I am very serious when I say that one day very soon some very creative
thinker may easily think of using this glitch to mount a worthy legal
complaint against these organizations and departments.
Just my two cents for today.
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