Social network beat search engine in the U.S., according to Hitwise

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Tuesday, March 16, 2010
 Social network beat search engine in the U.S., according to Hitwise

Although the “thud” wasn’t verified until this afternoon, it seems that an online giant fell a couple of days ago. According to new data from Hitwise, Facebook managed to beat Google in terms of visits between March 7th and March 13th, becoming the most visited website in the U.S. for the week.
Do you see Facebook consistently beating Google as the most-visited site? Share your thoughts here.
The graph visible below makes the changeup pretty clear (blame the sloppy enlarged bit on us, not Hitwise). What’s more, it doesn’t look like Facebook’s going to relinquish its lead anytime soon.
Heather Dougherty explained, “The market share of visits to increased 185% last week as compared to the same week in 2009, while visits to increased 9% during the same time frame.”
Then here’s one more interesting fact, courtesy of Dougherty: “Together and accounted for 14% of all US Internet visits last week.”
Anyway, this development represents a major win for Facebook. The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue. A further snowball effect in terms of user interest might occur, too, since most people like to be part of something that’s popular.
Do you see Facebook becoming a major competitor for Google? Tell us what you think.
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