Thriving in a recession
Greetings! I’m Jill Christiansen, manager of writing services at www.sterlingcreations.ca. Today, I would like to share a very insightful article with you. One that directly points to a silver lining in the present bank of thick dark clouds that are hovering over us. We could certainly do with some very good news here and why not let the following article help you. Give it a read and see what you think.
I’m Jill Christiansen your writing services manager wishing you a great day.
Thriving In a Recession
Understanding satisfaction as customers define it shows how well your value chain meets their expectations.
As bleak reports of economic “doom and gloom” keep coming, the Atticus recession series of special E-Lerts will provide you with hands-on ideas on how to survive, and even thrive during a recession, no matter how deep it might become.
This E-Lert features ways to improve your entire value chain.
How do you know your value chain needs improvement?
The company feels like a “me too” player in the marketplace because there is nothing distinguishing about your product or service.
The business is unable to increase the price charged for its products or services.
The company has a poor relationship with suppliers and vendors.
Customers see you as just one of many potential sources.
Does management ask and answer these two key questions?
Do you clearly understand and measure satisfaction issues that customers find critical, and how well does your value chain meet those satisfaction criteria?
Do suppliers treat you, their customer, the same way as they do all of their other accounts?
What strategy allows the business to survive and prosper?
The company understands customer satisfaction issues that are critical to success.
Products and services are aligned fully to meet those needs.
Supervision and control of IT activities.
Customer satisfaction surveys are conducted regularly.
Increasing the value proposition and creating pricing opportunities is how the business focuses on beating competition.
The company works with suppliers to increase their value proposition.
Everyone in the value chain wins, from suppliers through to the end customer.
An example of a well-run supply chain operation.
A lumber mill found that disposing of culled wood and off-cuts was a costly problem.
It started to supply, and then acquired, a nearby operation that produced finger jointed trim board using wood that usually went to a landfill or was burned.
It began selling sawdust and shavings to livestock operators who needed the lumber mill’s waste to spread in pens.
Bark was sold as a fuel to a local cement plant.
The company was able to increase profitability by finding markets for waste products, increasing the “value chain” for other businesses not typically thought of as lumber mill customers.
This E-Lert was developed by Atticus Principal Dan LaPlain who helps clients focus on improving operations. Reach Dan at 416.644.8795.
If you would like to learn more about us and the services we offer, then please visit www.sterlingcreations.ca
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