How Does Bing Rank Tweets?
Happy New Year everyone! I’m Mark Micheau, manager of research and translation services at www.sterlingcreations.ca and I hope that everyone had a nice time off.
I thank all of you for your wonderful comments and I am going to start the year with a very interesting article. All about how Bing goes about ranking tweets.
I invite you now to read on.
Have a great day.
How Does Bing Rank Tweets?
October 24, 2009
Bing attemps to rank tweets. What
makes a tweet more valid to you?
Let Us Know in the Comments
How Does Bing Rank Tweets?
Chris Crum | Staff Writer
Bing Tries to Bring Relevancy Factor to Real-Time Search
As previously reported, Microsoft has made deals with both Facebook and Twitter, which will see Bing feature updates from both networks in real-time search efforts. To me, this says that social media just became an even bigger part of search engine marketing, particularly with Google also on board with Twitter and rumored to be talking to Facebook.
Bing has already made a beta version of its Twitter search available to users at bing.com/twitter. The most interesting aspect of Bing’s Twitter search is that it offers something plain old Twitter Search (formerly Summize) doesn’t. That is a relevancy factor (or at least an attempted relevancy factor).
»» Do you think tweets can be ranked by relevancy? Give us your opinon.
How Big Brands Can Use Social Media – Click Here Now
Twitter Search only shows you results displayed chronologically, which has really always seemed to be the essence of real-time search to me anyway. But Bing has a “Best Match” option, which attempts to give certain tweets more weight than others.
How do you put relevancy on “real-time” results though? “Real-time” is based on time (obviously). The phrase even has the word “time” in it. A search for “WebProNews” on Bing’s Twitter Search gives me different results for “most recent” and for “best match”. I can’t see that the “best match” results are any better than the “most recent” results, however.
The answer is: Bing weighs tweets by follower counts. “If someone has a lot of followers, his/her Tweet may get ranked higher,” says Bing. “If a tweet is exactly the same as other Tweets, it will get ranked lower.”
Sidenote: A commenter on this article made a point worth mentioning. What if a new Twitter user tweets about something highly relevant or important, but has not gotten many followers yet? That’s something to think about.
This is of course the earliest stage for any kind of algorithm Bing may have in place for its Twitter search feature. The feature is still in beta after all. It will be interesting to see if Microsoft makes more details available for how it ranks tweets moving forward. This could be a whole new nut to crack for SEOs. Consider that Bing results will be taking over for Yahoo if the Microsoft-Yahoo deal goes through (plus there is still Google’s Twitter results to worry about).
I’ll go out on a limb here either way, and suggest that providing good content will be the way to go moving forward. That will bring in followers, and probably do better for your relevancy rankings in the future. That said, defining good content may be considered a little harder at 140 characters or less.
»» Is ranking in search engines for Twitter results going to be a priority for you? Discuss here.
Facebook Receives 1/4 Of US Page Views?
Doug Caverly | Staff Writer
Compete stats show social network approaching, beating Google in different ways
More often than not, when something is successful overseas, it’s even more successful in its home market. And this led one person to wonder: if Facebook receives one-seventh of all page views in the UK (as Hitwise suggested last week), how’s it doing in the US? He found that it might receive as many as one-fourth of all page views.
This isn’t quite an apples-to-apples comparison. Think of it as Golden Delicious versus Red Delicious apples, at least, since Perry Drake, who’s the vice president of Drake Direct and an associate professor at New York University, used Compete statistics to look at Facebook’s US standing.
Anyway, Drake supplied the graph you can see below and wrote, “In the US Facebook accounts for, now get this, 1 in every 4 or 25% of our total pageviews. Unbelievable! Google on the other hand accounts for only 8% of the total pageviews (or 1 in 12).”
Drake also wrote, “[W]hen we look at total number of visits to these two sites, we notice that Google does have an edge as the figure below shows. But, surprisingly, that edge is quickly slipping away.”
So it seems that an interesting shift is taking place. Facebook’s marketing and financial departments must be jumping for joy (and perhaps preparing to count a lot of cash).
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