Ask an Expert – March 2023 – What Makes a Fitness App Accessible?

Donna Jodhan, a woman with short dark hair and glasses, sits at a table with a laptop in front of her.

Hello everyone!

Each month I will be responding to a question chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked.

This month, I’d like to answer the following question:

What Makes a Fitness App Accessible?

Before you say no or turn thumbs down on these suggestions, consider these thoughts.
You can definitely increase your revenue and reduce both your internal and external costs and here’s how.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

Now as a sight loss coach I am helping consumers with sight loss to become more aware of their environment and their requirements, and this is helping companies to have a better understanding of how they need to plan and execute their initiatives.

When thinking of making a fitness app accessible or any app for that matter, there are core things that must be kept in mind and I am going to give you enough to get you started and thinking.

Apps are for everyone. From the youngest to the oldest. From the young one with a lot of tech savvy to the senior who needs to learn how to use it and to keep on using it, and wants to learn how to use an app and to the one with a disability who needs to be able to use said app to accomplish their objectives. In short, apps are for everyone.

You need to keep in mind that believe it or not that not everyone owns a cell phone or has adequate connectivity to the Internet so will need to find functional alternatives. You also need to keep in mind that whereas many users use their vision to navigate an app there is a growing group of users who use voiceover to navigate an app. Example, blind and vision impaired persons and the print disabled.

These are very important variables to remember and in addition your app needs to be made simple to use and navigate, easy to download, and written in easy to understand language.

This should be a good start for you.

To contact me please send an email to!
I’m Donna J. Jodhan (award-winning sight loss coach and accessibility advisor)

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