Hi there and my name is Donna J. Jodhan
I have been an entrepreneur since 2000 and I am pleased to share the following tips with you.
Have any feedback? Then write to me at donnajodhan@gmail.com
Here are 10 practical tips for setting up a cooking school, whether you’re opening a small boutique studio or a larger culinary training center:
1. Define Your Niche and Audience
Decide who your classes will serve — home cooks, professionals, children, or tourists. A clear niche (e.g., Italian home cooking, plant-based cuisine, or pastry arts) helps with marketing, pricing, and curriculum design.
2. Develop a Strong Business Plan
Include your startup costs (equipment, rent, ingredients), revenue streams (classes, events, merchandise), and a realistic budget. Factor in licensing, insurance, and marketing expenses.
3. Choose the Right Location
Prioritize accessibility and visibility. Look for spaces with good ventilation, plumbing, and natural light. Consider proximity to markets or food suppliers for convenience and freshness.
4. Design a Safe, Functional Kitchen Layout
Plan for:
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Adequate workspace per student
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Safe movement flow
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Proper storage for ingredients and utensils
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Commercial-grade appliances
Consult local health and fire safety codes early.
5. Obtain Necessary Licenses and Insurance
You’ll likely need:
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Business license
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Food handling permits
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Health inspection approval
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Public liability and property insurance
Check your local regulations thoroughly.
6. Create a Curriculum and Course Structure
Design courses with clear skill progression — from basic knife skills to advanced cuisine. Mix group classes, private sessions, and specialty workshops. Provide printed or digital recipes for each class.
7. Hire Qualified and Inspiring Instructors
Chefs should not only be skilled but also engaging teachers. Consider guest chefs or collaborations with local restaurants to add prestige and variety.
8. Invest in Quality Equipment and Ingredients
Use reliable, easy-to-clean tools and high-quality ingredients. Students associate the experience with professionalism and taste — skimping here can hurt your reputation.
9. Build an Online Presence
Develop a website with:
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Class schedules
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Online booking
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Photos/videos of classes
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Testimonials and social media links
An active Instagram or TikTok account can attract a younger audience.
10. Create a Memorable Student Experience
Offer take-home recipe cards, certificates, or small branded items (e.g., aprons). Play background music, maintain a friendly atmosphere, and encourage feedback — word-of-mouth is your best marketing.
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