Ask an Expert – June 2023 – How to Make Apps More Accessible and Inclusive

Donna Jodhan, a woman with short dark hair and glasses, sits at a table with a laptop in front of her.

Hello everyone!

Each month I will be responding to a question chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked.

This month, I’d like to answer the following question:

How to Make Apps More Accessible and Inclusive

Before you say no or turn thumbs down on these suggestions, consider these thoughts.
You can definitely increase your revenue and reduce both your internal and external costs and here’s how.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

The most important thing to remember here is that when you make your app more accessible and inclusive, you are opening your doors to the following: increasing the number of users and potential customers, using this as a great selling point to show businesses how they too can increase their customer bases and revenues, and becoming an expert at leading the pack when it comes to promoting accessibility and inclusivity. You will be able to take advantage of a very potent market of rapidly aging consumers who are going to depend more and more on convenience to do such things as order, purchase, shop, and keep up with the latest and greatest info and news.

So how does one achieve accessibility and inclusivity?

Here are some hints:

  • Make sure that all platforms that use apps can provide easy access not just to the mainstream user but also to the person with a disability.
  • Make sure these apps are fully tested by persons with a disability. IE. the blind/vision impaired, those with dexterity challenges, those with hearing challenges, and those with varying degrees of learning disabilities.
  • Make sure that the voiceover software and software used by other non Apple devices such as Android are fully tested with your app to ensure accessibility and inclusivity.
  • Engage all stakeholders; developers, testers with a wide variety of challenges, those mainstream testers, as well as companies such as Apple and others.

This should be a good foundation for you.

To contact me please send an email to!
I’m Donna J. Jodhan (award-winning sight loss coach and accessibility advisor)

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