10 tips for promoting a craft show for the fall
Hi there and my name is Donna J. Jodhan
I have been an entrepreneur since 2000 and I am pleased to share the following tips with you.
Have any feedback? Then write to me at donnajodhan@gmail.com
Absolutely! Promoting a fall craft show effectively is all about capturing the cozy, creative, seasonal vibes while reaching your ideal audience. Here are 10 tips to help make it a success:
🍁 10 Fall Craft Show Promotion Tips
1.
Create Eye-Catching Fall-Themed Graphics
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Use warm, autumnal colors and cozy imagery (leaves, pumpkins, scarves, etc.).
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Tools like Canva or Adobe Express can help you make polished promo materials for social media, flyers, and email.
2.
Promote in Local Facebook Groups & Event Pages
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Post in community groups, marketplace groups, and local event listings.
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Create a Facebook Event and encourage vendors and attendees to share it.
3.
Collaborate with Vendors for Cross-Promotion
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Ask each vendor to post about the event on their socials and tag the show.
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Give them pre-made promo graphics and captions to make it easy.
4.
Use Instagram Reels or TikToks for Sneak Peeks
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Show behind-the-scenes booth setups, crafts in progress, or vendor interviews.
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Hashtag ideas: #FallCraftShow #AutumnMarket #ShopLocal
5.
Email Your List with a Seasonal Countdown
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Send out teaser emails leading up to the show with vendor highlights, gift ideas, or giveaways.
6.
Leverage Local Influencers or Bloggers
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Invite local lifestyle or craft influencers to promote the event or attend in exchange for exposure or a freebie.
7.
Run a Fall Giveaway
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Bundle products from several vendors and offer them as a prize for liking, sharing, or tagging friends on social media posts.
8.
Post in Local Event Calendars & Media Outlets
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Submit the event to local news station calendars, newspaper listings, and tourism websites.
9.
Put Up Flyers in High-Traffic Local Spots
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Think coffee shops, libraries, yoga studios, schools, and community centers.
10.
Create a Cozy, Shareable Photo Op at the Event
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Set up a cute fall-themed photo booth with hay bales, pumpkins, and signage.
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People love sharing these on social media—and tagging your event in the process.
