Hi there and my name is Donna J. Jodhan
I have been an entrepreneur since 2000 and I am pleased to share the following tips with you.
Have any feedback? Then write to me at donnajodhan@gmail.com
10 tips for a cruise planning business
1. Know Your Niche
Decide if you’ll specialize in:
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Luxury cruises
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Family cruises
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River cruises
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Themed cruises (e.g., music, wellness, singles)
This helps tailor your services and marketing.
2. Partner with Cruise Lines
Establish relationships with major cruise lines. Become a certified seller with companies like:
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Royal Caribbean
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Carnival
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Norwegian
They often provide training, marketing tools, and commission structures.
3. Use a CRM and Booking System
Invest in tools that help track clients, preferences, and follow-ups. Look into:
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TravelJoy
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ClientBase
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Travefy
4. Build an Informative Website
Your website should offer:
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Cruise search engine or quote request forms
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Testimonials and reviews
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Planning guides and cruise tips
Make it easy for clients to request help or book consultations.
5. Offer Value-Added Services
Set yourself apart by including:
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Shore excursion planning
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Pre- and post-cruise hotel bookings
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Travel insurance assistance
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Visa guidance (if needed)
6. Leverage Social Media
Share cruise deals, port highlights, client success stories, and behind-the-scenes content. Focus on:
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Instagram (visual appeal)
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Facebook (groups and ads)
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TikTok or YouTube for cruise vlogs
7. Collect and Display Reviews
After each successful trip, ask clients for reviews. Use them on:
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Google Business Profile
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Facebook page
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Your website
8. Attend Industry Events
Go to travel expos and cruise industry events like:
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CruiseWorld
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CLIA events (Cruise Lines International Association)
Networking builds credibility and keeps you updated on trends.
9. Create a Referral Program
Encourage past clients to refer friends in exchange for:
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Future discounts
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Gift cards
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Cruise swag
10. Stay Educated
Keep up with:
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CLIA certifications
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Cruise line training programs
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Travel regulations and COVID updates
Being a true expert will win client trust and repeat business.
