Ask an Expert

Origin:
1325–75; Middle English (adj.) < Latin expertus, past participle of experīrī to try, experience

Every day we live with the need to communicate. We need to rise above simple translation and see the meaning, when we build a website we need to include everyone (not just the sighted) and when we travel we are faced with challenging physical barriers. I know what it's like and think I have the depth and resources to help others make the right decisions.

Each month I will be responding to a question, chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked. A complete archive of "Ask an Expert" articles can be found here.

This month, I'd like to answer the following question:

How to make street corners more accessible

Before you say no or turn thumbs down on these suggestions; consider these thoughts.

You can definitely increase your revenue and reduce both your internal and external costs and here's how.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

For this month, this topic is one where you can achieve the above by being your very own consultant and helping others to follow you. So here are a few tips to get you going.

So here are some tips to help you gain more customers and increase your revenues:

The street corner should not be crowded and if you are lucky to have a business place at a street corner then you need to make full use of your location.
Make sure that your facilities are easy to find and enter.
The necessary ramps, signs, and ease of entry.
Make sure that your door is easy to find; paint it in bright colors.
Make your signs easy to read and do your best to have a clear path to your business place.

You need to remember that the consumers of tomorrow; your bread and butter consumers, are going to be seniors and persons with disabilities and also remember that when you accommodate these consumers you are also going to bring benefits to such persons as mom with strollers, persons in a hurry to buy what you are selling, and persons curious to see what you are offering.

So take these tips and help yourself to more revenue and lower costs.

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