Ask an Expert

Origin:
1325–75; Middle English (adj.) < Latin expertus, past participle of experīrī to try, experience

Every day we live with the need to communicate. We need to rise above simple translation and see the meaning, when we build a website we need to include everyone (not just the sighted) and when we travel we are faced with challenging physical barriers. I know what it's like and think I have the depth and resources to help others make the right decisions.

Each month I will be responding to a question, chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked. A complete archive of "Ask an Expert" articles can be found here.

This month, I'd like to answer the following question:

How to make webinars more accessible

Before you say no or turn thumbs down on these suggestions; consider these thoughts.

You can definitely increase your revenue and reduce both your internal and external costs and here's how.

The trick here is for you to make it easy enough for what I call the technically shy and those with technological challenges to be able to access your webinars. These consumers make up niche and untapped markets for the most part and who exactly are they?

Well, they are retirees, seniors, those who did not grow up in the era of technology and consumers with a disability. In short, they are for the most part your bread and butter consumers.

  1. Make your webinar easy to access. That is, make your computer entry screens easy to navigate and understand.
  2. Create webinars that are not too long, attention grabbing, and ones that use language that is easy to understand and remember.
  3. Make sure that your audience connects with you and that they are comfortable enough to want to contact you.
  4. Affective webinars increase revenues when you are able to grab their interest and then they are galvanized into wanting to buy from you.
  5. Use your webinars to show others how to reduce both external and internal costs.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

Good luck!