Ask an Expert

1325–75; Middle English (adj.) < Latin expertus, past participle of experīrī to try, experience

Every day we live with the need to communicate. We need to rise above simple translation and see the meaning, when we build a website we need to include everyone (not just the sighted) and when we travel we are faced with challenging physical barriers. I know what it's like and think I have the depth and resources to help others make the right decisions.

Each month I will be responding to a question, chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked. A complete archive of "Ask an Expert" articles can be found here.

Donna Jodhan, a woman with short dark hair and glasses, sits at a table with a laptop in front of her.

This month, I'd like to answer the following question:

How to make bar tending more accessible

Before you say no or turn thumbs down on these suggestions; consider these thoughts.

You can definitely increase your revenue and reduce both your internal and external costs and here's how.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

Now, this month's tip may sound a bit frivolous and somewhat humourous to you but I think that this should be viewed as thinking outside the box and if executed successfully it can bring certain very hidden benefits to those of you who are willing to give it a go.
So here goes.

When I say that we can make bar tending more accessible, I mean that we can do two very creative things to attract more customers while at the same time open up opportunities for job seekers as well as give a boost to your revenues.

  • Opening up opportunities of employment for persons with special needs. This would mean the introduction of ways to ensure that employees can be productive.
  • In the case of prospective employees who are blind or vision impaired, here are some suggestions: arrange bottles and mixes in a logical order and label them using braille, large print, or use modern technology to help identify them (such as having electronic tags on bottles or mixes, or even an app to do it).
  • This sort of initiative will definitely attract and encourage curious customers and those who want to support and give patronage to persons with special needs.
  • This could certainly increase your revenues and customer bases.

Give this some consideration.
Just think! Visualizing the entry of over curious customers to see how a blind or vision impaired bar tender carries out their bar tending skills.