Ask an Expert

1325–75; Middle English (adj.) < Latin expertus, past participle of experīrī to try, experience

Every day we live with the need to communicate. We need to rise above simple translation and see the meaning, when we build a website we need to include everyone (not just the sighted) and when we travel we are faced with challenging physical barriers. I know what it's like and think I have the depth and resources to help others make the right decisions.

Each month I will be responding to a question, chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked. A complete archive of "Ask an Expert" articles can be found here.

Donna Jodhan, a woman with short dark hair and glasses, sits at a table with a laptop in front of her.

This month, I'd like to answer the following question:

Using the sense of smell to develop an exciting career

Before you say no or turn thumbs down on these suggestions; consider these thoughts.

You can definitely increase your revenue and reduce both your internal and external costs and here's how.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

Now as a sight loss coach I am helping consumers with sight loss to become more aware of their environment and their requirements and this is helping companies to have a better understanding of how they need to plan and execute their initiatives.

I have a suggestion for a career that could be very beneficial and rewarding as a think outside the box one; especially so during these covid times.

I personally think that this could be an exciting path for many to explore. Especially so for a person who is vision impaired.

Whether it is a myth or not; a vision impaired person probably has a sizable edge when it comes to being able to use their sense of smell to help them find, recover, and discover. So why not put the sense of smell to work in a very different way.

What kinds of suggestions could be entertained?

  • To develop fragrances; perfumes, body scents, body powders, anything in this area for both men and women.
  • To help develop different types of baking goods.
  • To help develop fresh scented cleaning products, laundry detergents, and dish detergents.
  • To evaluate baking and cooking smells.
  • To develop and evaluate fragrances to be used for shampoos, deodourants and more.

I think that the sky could be the limit here and these are not the only areas where the sense of smell could be used.
I hope that these tips will help to generate some positive action.

To contact me please send an email to!
I'm Donna J. Jodhan (sight loss coach)