Ask an Expert

1325–75; Middle English (adj.) < Latin expertus, past participle of experīrī to try, experience

Every day we live with the need to communicate. We need to rise above simple translation and see the meaning, when we build a website we need to include everyone (not just the sighted) and when we travel we are faced with challenging physical barriers. I know what it's like and think I have the depth and resources to help others make the right decisions.

Each month I will be responding to a question, chosen from a pool of some of the most commonly asked ones that I have been asked over the years and continue to be asked. A complete archive of "Ask an Expert" articles can be found here.

Donna Jodhan, a woman with short dark hair and glasses, sits at a table with a laptop in front of her.

This month, I'd like to answer the following question:

How to make choosing i-devices more accessible

Before you say no or turn thumbs down on these suggestions; consider these thoughts.

You can definitely increase your revenue and reduce both your internal and external costs and here's how.

Take it from me! I have been an accessibility awareness consultant and advisor since 1998 and I continue to help companies to increase their revenues, reduce their costs, and reach hidden consumer markets!

When it comes to choosing i-devices, there are several things that one can do in order to make this choice more accessible, and most of all friendlier. We need to remember that not just the younger generation are the ones seeking to purchase i-devices; these days it is practically any and everyone.

So we have some very important tips to get you started on the right foot:

  • Remember, you need to cater to the questions, inquiries, and requirements of all ages.
  • You need to be more patient with those who did not grow up in the era of technology.
  • Your staff needs to be trained in awareness of persons with various disabilities.
  • They need to be trained to understand that one size does not fit all. That is, every blind or vision impaired person is unique in the same way that every sighted person is unique.
  • When it comes to customers with a disability, there are multi levels of disability within each category of disability.
  • Don't be intimidated; a good start would be for your staff to ask how they can help and to provide guidance based on those questions.
  • It may not be a bad idea to have a small dedicated group who are always on hand to assist customers with disabilities. One important thing to know is that consistency of staff members on hand is always appreciated.

This should be a good starting point for you and your staff.

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